Jen Scoular

New Zealand Avocado
Tell us about your background.

Jen Scoular is Chief Executive of New Zealand Avocado. Avocados are New Zealand’s third largest fresh fruit export, and the industry has 1,600 growers in Bay of Plenty and Northland. Jen has successfully raised both the profile and value of the New Zealand industry and advocates strongly for growers and the primary industries. She has a passion and drive to promote avocados, the industry and New Zealand. Recognising the significant risk posed by unwanted organisms arriving in New Zealand, she chairs the Deed Governance Group for better biosecurity across all primary industries.
Jen lead the campaign in Medellin in Colombia in 2019 to win the right to host the next World Avocado Congress in New Zealand in 2023. Over 3,000 people attended the WAC in Colombia and the NZ congress offers a wonderful opportunity to showcase the industry, New Zealand, our science and growing community.
Jen joined the avocado role after a four year posting as a trade diplomat heading the New Zealand Consulate in Hamburg, Germany. She was charged with driving commercial success for New Zealand exporters in Germany, Northern and Eastern Europe, Russia and Turkey, and raising the visibility of New Zealand as a trading partner.
Prior to her diplomatic role Jen had seven years with Zespri, most latterly as Group Treasurer, with earlier roles as Commercial & Finance Manager. Earlier in her career, Jen was promoted to director for merchant bank Barclays Capital in London following early roles with Unilever and IBM.

Jen lives in Tauranga, the proud mum of two daughters, an avocado grower and patron of the Mount Surf Club.