Anna Livingston

NZ Avocado
Tell us about your background.

After growing up in Auckland I went to the University of Otago completed a BA/ Bcom majoring in Psychology, communications and marketing. Since then I’ve worked and travelled in Australia, Asia, North American and Europe. I spent four years in London in corporate marketing roles before moving to Tauranga. ​

What do you do now?

I work as a Market Manager at New Zealand Avocado, planning promotional activities across export markets and in the NZ market with a focus on digital marketing.

How did you get that role? What was the pathway to that?

I had 7 years experience in marketing roles in wide ranging industries. When I moved to Tauranga I contacted Priority One agency who distributed my CV with their network. Jen Scoular the CEO at NZ Avocado got in touch with a role and I’ve been there for the last four years.

What’s the best thing about your role?

My role offers huge variety and potential to be involved in all levels of marketing. I also love being part of such a passionate industry.

Do you travel much for the role ?

No, some regional travel

If you have children how do/did you balance your job and family? What are/were the biggest issues? How did you deal with them?

I have two girls, one and three. Thankfully we have a very supportive CEO and workplace who enabled me to take flexible maternity leave and come back to my role part time. The biggest challenge is balancing your time with the unexpected – sickness and lockdowns.

Do you have any qualifications?

I have a bachelor of arts with a double major and a bachelor of commerce.

Did you require any specific education or training for this role?

Yes, a background in marketing and a focus on digital marketing were required.

Do you have any advice/tips for other women wanting a role like yours?

I think connections are beneficial when searching for roles in the BOP. Reach out to people and meet with them even if the companies don’t have current vacancies.

As a woman involved in horticulture is there anything that you would like to see change that would make your life/role better?

I think flexibility is important in any work place. I’d like to see this increase across all sectors.